The content system, one piece of it

One reel, six posts.

This is the actual skill I run. You install it once, fill in one file about how you write, and then it turns any finished video into a full week of posts that don't sound like each other.

Laura Martinez @lauracristinaxo Setup takes about 15 minutes

What it does

One reelor article
Facebooklongest, most personal
Instagramcaption plus 5 hooks
LinkedInone idea, polished
Threadsmost casual
Substack3 Notes
Stories8 frames

Before you install it

This is not a caption spinner.

Most repurposing tools take your video and rewrite it six times. Your audience follows you in more than one place, so they see the same post five times and stop reading all five.

This one reads your source twice. Once for what it says, and once for what you left out. Every platform then gets an angle the video never covered.

That second read is the part that matters. Without it you're only reformatting.

Setup

Installing it

You need Claude Code. It runs in VS Code, and it runs in a terminal, and either one is fine. You never have to type a command if you don't want to.

  1. Let Claude create the files for you

    Easiest way, and it uses what you already have open. In Claude Code, paste this sentence and then paste the skill file underneath it.

    say this to Claude
    Create a file at ~/.claude/skills/repurpose/SKILL.md
containing exactly the text below. Create the folders
if they don't exist. Don't change any of the wording.

    Then do it again for MY-VOICE.md in that same folder. Both files are in the next two steps.

    Rather make them yourself? Any text editor works, because these are only text files. In VS Code use File then New File, then Save As. The folder is .claude/skills/repurpose inside your home folder. It starts with a dot so Finder hides it, and Command Shift Period makes hidden folders visible.

  2. The skill file

    This one goes to ~/.claude/skills/repurpose/SKILL.md. Copy all of it, top line to bottom.

    SKILL.mdDownload
    
      
    
      
    The frontmatter at the top matters. Those first four lines between the dashes are how Claude knows the skill exists and when to reach for it. Paste them exactly, dashes included.
    
    
    3. 

    
  3. 
      
    Your voice file
    
      
    Same folder, saved as ~/.claude/skills/repurpose/MY-VOICE.md. This is the one that decides whether the output sounds like you.
    
      
    
        
    MY-VOICE.mdDownload
    
        
    
      
    
    
    4. 

    
  4. 
      
    Restart and check
    
      
    Close it, open it again, and type /repurpose. If it shows up in the list, you're done.
    
      
    If it doesn't appear, the file is almost always saved in the wrong place or named something other than SKILL.md. The folder name and the name: line have to match too.
    
    
    5. 
  






  

    
The part people skip

    
Fill in the voice file properly.

  

  

    
Ten minutes here is the difference between posts that sound like you and posts that sound like AI wrote them.

    
Two sections carry most of the weight.

    
Section 2, your samples. Paste in two to four things you actually wrote. Real captions, real emails. Nothing edited by anyone else and nothing written by AI. Rules describe a voice. Examples are one.

    
Section 3, your numbers. Open those samples and count. Average sentence length, how often you use contractions, how often you actually use an exclamation mark. Most people write more casually than they think, and guessing here defeats the point.

    
A check worth running while you're in there. If you talk in contractions constantly and your published posts barely use any, whatever has been going out is probably not in your voice. I found this on a client's page and the captions turned out to be AI she'd been handed months earlier.

  






  

    
Running it

    
How a pack actually gets made

  

  

    
Type /repurpose and paste in your finished script, article or transcript. It asks you two questions before it writes a word.

    

      

        
What's your call to action, and do you say it out loud in the video?

        
If the keyword is in the audio, it's locked. What's never locked is what that keyword sends people.

      

      

        
Does the freebie behind it exist yet?

        
A keyword with no file and no automation behind it is a dead end, and you find out about it when people start commenting.

      

    

    
Then it builds the pack and saves it. Every pack ends with a flags section that tells you what's broken instead of quietly working around it.

  






  

    
The method

    
Where the angles come from

    
If you install nothing else, take this part. It works whether you install anything or not.

  

  

    
Every platform version needs something the original doesn't have. Ranked by how well they work:

    
    
      
  • Something you said out loud this week. On a call, in a voice note, to a friend in your kitchen. Your most honest line almost never makes it into the script. This is the best source and it's the one everybody skips.
    • 
      
  • The part you cut for time. Every script has one.
    • 
      
  • A real number from the same story that didn't fit.
    • 
      
  • What happened next. The day after, the consequence, who else was in the room.
    • 
    

    
And if a platform genuinely has no second angle, cut it from the pack. A thin version of a good post is worse than no post.

  






  

    
One more

    
Fixing the CTA

  

  

    
Two things go wrong with almost every call to action, and they're both easy to fix.

    
It describes the freebie instead of giving a reason to want it.

    

      
WeakComment TEMPLATE and I'll send you my template.

      
BetterThis used to eat my whole Sunday. Now it's about twenty minutes. Comment TEMPLATE and I'll send you the exact template I use.

    

    
And it itemises nothing. "The full story" is a topic. "The full story plus the three things I'd do differently" is a reason to comment. Go pull that second item out of the real asset instead of inventing one.

    
One more. If the only mention of your offer is the final line, most people never reach it. Say what they're getting somewhere in the middle, then let the CTA close it.