# MY-VOICE.md — fill this in once

The `/repurpose` skill reads this file every time it runs. **Ten minutes here is the difference
between posts that sound like you and posts that sound like AI wrote them.**

Delete every bracket as you go. Leave nothing as a placeholder — a blank field becomes a guess.

---

## 1. Who I am

**What I do, in one sentence:**
[ ]

**What I am NOT** (the labels that make you wince):
[ ]

**Who I write for:**
[ ]

**What I want them to feel when they read me:**
[ ]

---

## 2. How I sound

**Paste 2 to 4 things you actually wrote below.** Real posts, real emails, real captions. Nothing
edited by anyone else, nothing written by AI.

**This is the single most important section in the file.** Rules describe a voice. Examples ARE one.

### Sample 1
[ ]

### Sample 2
[ ]

### Sample 3
[ ]

---

## 3. My numbers

Open your samples and count. Guessing here defeats the purpose.

| | |
|---|---|
| **Average sentence length** (words) | [ ] |
| **Do I use contractions?** ("don't" vs "do not") | [ ] % of the time |
| **Exclamation marks** — how often, honestly | [ ] |
| **How I emphasise** (CAPS / italics / bold / nothing) | [ ] |
| **Typical paragraph length** | [ ] lines |

⚠️ **Most people write more casually than they think they do.** Count, do not estimate.

**A quick check worth running:** if you talk in contractions constantly and your written posts
barely use them, whatever you have been publishing is probably not in your voice.

---

## 4. Words and phrases I never use

**Be specific and be personal.** A generic AI-slop list is easy to find. The valuable half is the
five phrases that make YOU cringe.

**Never:**
- [ ]
- [ ]
- [ ]

**Structures I hate:**
- [ ] (common ones: "it's not X, it's Y" · "Here's what nobody tells you" · "Let me tell you" ·
  "In conclusion" · rhetorical question then answer)

**Punctuation rules:**
- Em dashes: [ allowed / never ]
- Semicolons: [ allowed / never ]
- Emoji: [ which ones, how many ]

---

## 5. Per platform

| Platform | Hashtags | Anything different about my tone here |
|---|---|---|
| Facebook | [ ] | [ ] |
| Instagram | [ ] | [ ] |
| LinkedIn | [ ] | [ ] |
| Threads | [ ] | [ ] |
| Substack | [ ] | [ ] |

**My highest-converting platform is:** [ ]
_(That one gets written first and gets the most personal version.)_

---

## 6. My CTA

**How people take the next step with me:**
[ e.g. comment a keyword, reply to the email, book a call ]

**Keywords I have already used** (so nothing gets reused):
[ ]

**What I am selling right now, and its price:**
[ ]

⚠️ **Everything in a pack should point back toward this.** If a post's CTA leads somewhere else,
that is fine, but you should know you are doing it.

---

## 7. Off limits

**Never in my content:** [ names, kids, clients, numbers you cannot share, anything under NDA ]

**Needs permission first:** [ ]